Sustainability indicators for sustainably-farmed fish in Bangladesh

To be sustainable, farmed fish should environmentally suitable, biologically ideal, socially acceptable and economically viable. As these sustainability indicators (SIs) strongly influence consumers’ purchase intent, farms report them as a balanced source of information. However, in the literature, little attention has been paid to biological assessing aquaculture sustainability, nor extent SIs. Furthermore, assessed SIs have not examined by consumers. Therefore, this study measures perceived value these. Consumers’ knowledge attitude towards farm-raised are also taken into account. Multinomial logit basic latent class models employed, together with direct survey households Bangladesh. The results demonstrate that low level water use appropriate feeding production process (e.g., environmental indicators) increase utility they willing pay price premium for attributes. Consumers look ‘safety label’, which indicates intermediately, averagely, fairly sustainable fish. Initially, consumers prefer averagely fish, but when eat high amount their total consumption, more likely ones, sustainable. indicate produced marketed indicators, including food safety labels. Additionally, close monitoring system will social acceptability, leading farming consumption.